We are thrilled to announce that Bluebell Dairy, a cherished family-run destination near Derby, has been shortlisted for the prestigious Visitor Attraction of the Year award at the Visit Peak District Awards 2025. This incredible recognition celebrates our commitment to providing unforgettable experiences for locals and visitors alike, further cementing our reputation as one of the region’s most beloved attractions.
Blending traditional farming heritage with modern innovation, we at Bluebell Dairy have strived to create exceptional experiences for our visitors. From our delicious, award-winning ice cream to engaging family-friendly farm activities and the idyllic countryside setting, we are proud to play a part in the thriving tourism economy of Derbyshire and the East Midlands. The region welcomes over 42 million visitors annually, and we are honoured to be considered among its leading attractions.
Jo Dilley, Managing Director of Visit Peak District & Derbyshire, highlighted the significance of this year’s awards and the achievements of all the finalists:
“The Peak District, Derbyshire & Derby Tourism Awards are a celebration of our vibrant tourism industry and its enormous contribution to the local and regional economy. As we look forward to celebrating with finalists and partners at our landmark joint Derbyshire-Nottinghamshire awards ceremony in 2025, it’s an extra-special time to not only celebrate individual businesses, but to also recognise the importance of the visitor economy in delivering growth, supporting jobs and driving economic prosperity across the East Midlands.
“Our 2025 finalists are a fantastic mix of diverse, innovative and passionate businesses from across the county who deliver consistently high quality, memorable experiences for some of the 42 million visitors who come to the area each year. It will be a privilege to bring all the finalists together next March to mark their achievements and we wish every shortlisted finalist the very best of luck.”
Our very own Rosemary Brown expressed the joy and gratitude of being shortlisted:
“We are incredibly grateful to be shortlisted for such a prestigious award. This recognition reflects the hard work of our team, our commitment to sustainability, and the incredible support of our visitors, who inspire us to keep innovating and providing memorable experiences.”
The winners will be announced at the joint Derbyshire-Nottinghamshire awards ceremony in March 2025, an event that will not only celebrate the achievements of individual businesses but also highlight the broader success of the region’s visitor economy.
Visit Peak District & Derbyshire’s mission is to develop and grow a successful and sustainable tourism economy, working closely with a wide range of partners to make the Peak District and Derbyshire the destination of choice – regionally, nationally, and globally. As the lead partner of the Visit Peak District, Derbyshire and Derby Local Visitor Economy Partnership (LVEP), it collaborates with VisitEngland to deliver sustainable and inclusive growth. Learn more at www.visitpeakdistrict.com/industry.
Visit Derby aims to enhance Derby as a sustainable, competitive visitor destination by providing quality experiences across the visitor journey. For more information, visit www.visitderby.co.uk/derby-tourism-industry.
Established in 2024 following a £1.14 billion devolution deal, EMCCA is led by Mayor Claire Ward and focuses on regional decisions regarding transport, housing, skills, and net zero initiatives. More information can be found at www.eastmidlands-cca.gov.uk.
Bluebell Dairy’s recognition as a finalist is a testament to its excellence and the vital role tourism plays in driving the East Midlands’ economic prosperity. The team at Bluebell Dairy looks forward to the awards ceremony, where the region’s finest attractions will come together to celebrate their contributions to this vibrant industry.
13 April 2026 - 22 May 2026
Join us for a fun-filled, hands-on experience perfect for curious kids and adults alike. Fun on the Farm offers a full day of exciting activities, adorable animals, and unique insights into life on the farm.
Learn More18 April 2026 - 27 September 2026
Step away from the everyday and treat yourself to a truly unique afternoon experience. Enjoy a relaxed, small-group afternoon in the company of our Highland cows and adorable calves, complete with afternoon tea, hands-on animal encounters and countryside adventures.
Learn More22 April 2026
Meet the much-loved Highland cows at Bluebell Dairy in Derbyshire, where you can enjoy everything from up-close encounters and hands-on experiences to afternoon tea and adults-only evenings on the farm. Whether you’re planning a family day out or something a little more unique, it’s the perfect place to connect with these iconic, shaggy-haired favourites.
Read More24 March 2026
The Choccy Woccy Easter event at Bluebell Dairy offers a fun-filled family day out, combining the magic of Easter with hands-on farm experiences. Set during the lively spring season, children can meet newborn animals and enjoy interactive activities like lamb and calf bottle feeding. A highlight of the event is the quirky Choccy Woccy Doo Dah Machine, which creates exciting ice-cream surprises, alongside the brand-new Milkshake Mayhem activity, where kids can get stuck into interactive fun. With play areas, friendly animals, and activities for all ages, it’s a memorable way for families to celebrate Easter together with fresh air, adventure, and a touch of chocolate magic.
Read More27 January 2026
If you’re wondering where to see lambs being born, we’d love to welcome you to Bluebell Dairy. On our farm, lambs aren’t just something to look at – they’re part of our story, our daily life, and the experiences we love sharing with our visitors. Junior Shepherd Week is our way of opening the gates and inviting you to be part of it, even just for a day. Dates: 14th – 22nd February 2026
Read More
